Black Market Flea is a Los Angeles-based platform celebrating Black entrepreneurship, culture, and expression. Black Market Flea offers a unique and affordable monthly experience for all ages, bringing together a diverse community of creators, artists, and innovators. Our team was approached to develop a digital extension of their brand online. One of the main challenges of this project was the absence of prior branding efforts to establish a consistent brand identity. Therefore, our initial focus was crafting a strategic branding approach to showcase their brand online effectively.
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